Churchill Home Insurance says billions wasted on clothes

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Churchill Home Insurance says billions wasted on clothes

With shops gearing up for further price reductions for the weekend, Churchill Home Insurance has told shoppers that they need to be careful of not spending money on clothes they never wear.

Research by the insurer has found that 86 per cent of women have bought clothes that have stayed in the wardrobe without being worn, leading to an average of 14 garments gathering dust per person at a cost of £21.82 each.

Men are "nearly as bad" and have an average of nine pieces of clothing they haven't worn in the last year at a price of £18.68 each.

Reasons for the "unwanted clothes phenomenon" range from changes to fashion to switches in taste. Some clothes were even bought in a size too small by unsuccessful dieters, Churchill Home Insurance said.

"The research clearly shows that many householders are guilty of buying new clothes in the sales which will never get worn," said Martin Scott, head of Churchill Home Insurance.

"However, few are likely to realise how much money they are spending over the years in this way," he added.

Each woman has an average of £305 worth of clothes she hasn't worn in the last year, according to the research.

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