American Express Nectar Credit Card praises shoppers

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American Express Nectar Credit Card praises shoppers

A new breed of smart shoppers has been identified by American Express Nectar Credit Card.

Research carried out by the company singles out money-saving (Monsa) shoppers as those who are hitting the high street looking for smart January bargains.

Techniques used by Monsa shoppers include only buying a sales item if they need it and doing their high street research before joining the crowds.

Also, 69 per cent of Britons use loyalty cards to get the best deal, American Express Nectar Credit Card found.

Katherine Whitton, vice president and head of UK product management, said: "Retail therapy isn't what we once thought it was - shoppers are now enjoying the thrill of finding the perfect purchase through smart bargain shopping."

American Express Nectar Credit Card is part of the American Express company, which was founded in 1850 and is one of the world's most well-known brand names.

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