Brits fail to keep New Year resolve

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Brits fail to keep New Year resolve

Less than a month into 2004 and 44 per cent of UK adults admit that their New Year's resolutions have fizzled out, new research shows.

Research conducted by BRMB on behalf of IFA Promotion found that this year's popular resolutions including giving up smoking (25 per cent), being healthier (23 per cent) and improving finances (51 per cent).

IFA Promotion, which promotes the benefits of independent financial advice, claims that seven million adults made a New Year's resolution this year; with over three million of them admitting that it was the same resolution they made last year.

However, IFA points out, without the support of expert advice and planning, financial resolutions may fall at the first hurdle and become nothing but a good intention.

The survey showed that men actually show more commitment to their resolutions with over two thirds (69 per cent) lasting longer than a month compared with less than half (49 per cent) of women.

David Elms, CEO of IFA Promotion, commented, "The start of a new year provides the perfect impetus to improve your financial situation.

"Millions of people started the year with good intentions but lack staying power. An IFA (independent financial advisor) could increase their chances of making this year's financial resolutions a success."

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