Sainsbury's: Car buyers 'should drive a hard bargain'

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Sainsbury's: Car buyers 'should drive a hard bargain'

According to new research from Sainsbury's Finance, British motorists could be missing out on £286 million by failing to haggle over the price of their new car.

Its survey found that of the 1.5 million people planning to buy a new car between March and August 2008, 195,000 admit that they are not planning to negotiate over the price - despite the fact that they could save an average of £1,468 each.

The bank recommended that with 24.5 per cent of Brits purchasing a new car through loans, drivers would also be wise to shop around for a bargain on vehicle finance.

Steven Bailie, head of Sainsbury's Loans, noted that the number of people looking to buy brand new cars has fallen by over half a million over the last six months.

"Clearly people are more concerned about their finances and so those still looking to buy should haggle as hard as possible," he said.

Research released by Direct Line last month showed that around 50 per cent of those considering buying a new car would now be much less likely to opt for a high-emission vehicle after the chancellor introduced new higher taxes for gas-guzzlers.
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