LV= insurance premiums cut

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LV= insurance premiums cut

Reductions in premiums have been announced by insurance provider LV=.

In some cases, the costs have dropped by over 13 per cent, while rates have been slashed across the Gift Inter Vivos and Lifetime+ contracts.

Life protection rates have been reduced by an average of 3.9 per cent while Lifetime+ has seen an average falling of five per cent.

Accelerated critical illness cover has dropped by an average of 2.5 per cent and stand alone critical illness cover by an average of 1.6 per cent.

A small percentage of rates have increased.

Meanwhile, a decision by Norwich Union to withdraw from price comparison websites has been criticised.

Insurancewide.com said the system was "half-hearted" with an "inadequate" choice of insurers to compare and was not in customers' best interests.

Price comparison site Gocompare.com urged consumers to be "wary" about Norwich Union's new price checking service, which it said is "not a comparison service".

It added that Norwich Union has "struggled to keep [its] premiums competitive" and that there is now "nowhere to hide for their existing products".

Click here for more insurance news.

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