Appointment of champion for the elderly is 'good news for insurance'

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Appointment of champion for the elderly is 'good news for insurance'

The government's recent appointment of Dame Joan Bakewell as the official representative of older people could prove beneficial for those looking for cheaper insurance.

Dame Joan, who rose to prominence as one of the first female BBC journalists, now has an official mandate to comment on affairs affecting old people - one of the most important of which is the cost of insurance.

Insurance industry insiders have already welcomed the appointment, which it is hoped will help promote greater understanding of the issues facing senior citizens.

RIAS, which specialises in providing insurance for over-50s, praised the government's move, suggesting that Dame Joan could prove beneficial for insurance providers as well by helping to promote healthy living among older people.

A spokesperson for the broker said: "Any move that promotes a better understanding of the UK's mature population, reducing discrimination against them and promoting the benefits of an active and healthy lifestyle, must be a good thing."

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