Prudential life insurance premiums fall with PruProtect

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www.moneynews.co.uk > Insurance > Prudential life insurance premiums fall with PruProtect

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Prudential life insurance premiums fall with PruProtect

Prudential has launched a new range of prices for its life insurance policies that enable people who stay healthy to reduce their future premiums and keep them low.

Policyholders who look after their health with PruProtect's Vitality program will be able to reduce their premiums by as much as 9.8 per cent and these new premiums can then be "locked-in" to prevent them rising in future.

Kevin Carr, Prudential's director of protection development, said that the company's serious illness cover was already one of the UK's most comprehensive packages but it would be enhanced by the Vitality scheme, which rewards members with points for learning about health, exercising, eating well, getting screened and giving up smoking.

Mr Carr added: "As well as becoming more competitive, we are enhancing our proposition for consumers by allowing them to reduce their future premiums and keep them low."

Earlier this week a survey conducted by Bupa warned that many Brits suffered from poor nutrition, lack of exercise and bad personal health - all of which can drive up life insurance premiums.

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