Asda announces price cuts

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Asda announces price cuts

Asda has announced the first wave of reductions as part of its aggressive Christmas price cutting campaign.

The latest cuts include reductions on TVs and DVD players and mobile phones, as well as food and drink.

Asda says it is aiming to be the cheapest supermarket for the 12th Christmas in a row and claims the campaign will help credit-crunched customers.

Andy Bond, Asda's president and chief executive, said: "In the run up to Christmas and month end, when household budgets are under greater pressure than ever, we know how important it is to save our customers money."

The chain also announced that it would be passing on Alistair Darling's VAT cuts to its customers from Monday.

Earlier this week the chancellor announced the 2.5 per cent reduction in VAT, as well as a range of other measures designed to help struggling families, as part of his pre-Budget report.

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