Sheilas' Wheels home insurance celebrates first birthday

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Sheilas' Wheels home insurance celebrates first birthday

Sheilas' Wheels has announced that it is celebrating the first anniversary of the launch of its home insurance policies.

The insurer, which started out offering car insurance aimed specifically at women, claimed that its home insurance business has outstripped its targets so far with more than 60,000 policies sold.

Sheilas' Wheels conducted research which revealed that more than two-fifths of women are now have complete control of their domestic purse-strings, including the buying of household contents insurance.

Peter Wood, chairman of esure and Sheilas' Wheels, said: "Making sure we understand the needs of the modern woman and striking the right balance between value and quality has definitely paid off in terms of business growth."

Sheilas' Wheels, which was first launched with a high profile advertising campaign featuring three singing Sheilas in 2005, is a division of the insurer esure.

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