Co-operative current accounts welcome new customers

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Co-operative current accounts welcome new customers

The Co-operative has called on consumers of other banks who are currently unhappy with the service they receive to switch.

This comes after research conducted by the bank found that people no longer feel compelled to remain loyal to their bank, opting instead to shop around for the best deals available to them.

Head of current accounts at the bank John Barker explained: "Since mid 2008 the market as a whole has started to change, with customers seeking security and looking to move their money to organisations they can trust."

Indeed, The Co-operative has recorded a 123 per cent annual increase in the amount of consumers switching to its current accounts from other major high street banks, such as HBOS, Lloyds and the Royal Bank of Scotland.

This comes after a poll carried out by consumer watchdog Which? revealed that The Co-operative Bank leads the way on the high street in terms of service, with customers giving it a satisfaction score of 82 per cent.

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