Sheila's Wheels Home Insurance: Parents giving up luxuries for kids

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Sheila's Wheels Home Insurance: Parents giving up luxuries for kids

Wed 10th Jun 2009

Parents across the UK are appending less money on themselves in order to make sure their children have the best clothes and accessories.

These are the findings of a poll conducted by insurance firm Sheila's Wheels Home Insurance, which discovered that 76 per cent of parents are spending less on clothes than they used to.

A further 51 per cent said that they have swapped their own expensive garments and now shop at stores such as Peacocks and Primark in a bid to make sure their children continue to get designer clothes and top-end brands.

Sheila's Wheels spokeswoman Jacky Brown said that parents are clearly feeling the pressure to keep their children looking good.

"It's crucial not to underestimate the cost to replace a child's wardrobe as the value kids clothing and accessories really does add up - that's why it's important to have ample contents insurance," she added.

Sheila's Wheels specialises in car, home, pet and travel insurance for women.

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