Simplyhealth insurance brand unveiled
www.moneynews.co.uk > Insurance > Simplyhealth insurance brand unveiled
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Money News |
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Simplyhealth insurance brand unveiled
Fri 4th Sep 2009
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Clare Lee, head of brand development, called it a landmark date for the firm and an exciting time for customers as they get to know the new company.
She pointed out that feedback received during the development stages had been very positive and that the firm will be starting increase awareness of the new brand name with an advertising campaign on television later this month.
"We were previously known as HSA, BCWA, HealthSure, LHF and Totally Active. We've changed our name, but customers can trust that, our approach will not," she said.
Ms Lee added that the level of service consumers had come to expect would not be dropping as she felt it is important that the company takes its customers with them.
Parts of Simplyhealth have been providing health services for almost 140 years but the new brand came into existence on September 1st.
Click here for more insurance news
Related News : Insurance |
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