Women plan to reduce impulse buying

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Women plan to reduce impulse buying

Women are planning to spend less of their money on impulse purchases in 2010, according to The Co-operative Bank.

Cutting back on non-essential items is a priority for 75 per cent of women this year, with clothes being the biggest victim, with 60 per cent planning to buy fewer items.

Shoe and handbags have suffered the least, with just 29 per cent stating they will buy fewer in the coming twelve months.

But not all luxuries are out, with 31 per cent confessing to splurging on food and 19 per cent opting for a bottle of wine.

John Hughes, director of retail products for The Co-operative Bank, said the research showed that women were becoming far savvier shoppers, with many now "sticking to a budget and paying greater attention to their bank balances".

Another recent trend in shopping is a change towards environmentally-friendly purchases. The bank found that each household spends an average of £251 a year on green goods.

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