Aviva multi-manager fund is a popular choice, says poll

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www.moneynews.co.uk > Banking > Aviva multi-manager fund is a popular choice, says poll

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Aviva multi-manager fund is a popular choice, says poll

Nicholas Burton, head of marketing at Aviva Wrap, said there was no particular fund preferred by investors.

He added: "My view is that there is no single investment theme dominating sales and advisers and customers are spreading money across a wide range of funds, sectors and fund managers."

Among the other popular choices for investors, it was revealed by Interactive Investment that more people than last year were choosing to put their money into emerging markets using an Isa in order to secure a higher return.

Its research showed that 40 per cent of investors plan to make contributions in established emerging markets while 15 per cent want to invest in new ones.

Aviva launched a market-leading Profiles tool in January this year, which enables independent financial advisers to manage clients' funds online in accordance with their risk preference.

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