Customer relationships lauded by swiftcover.com insurance

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Customer relationships lauded by swiftcover.com insurance

Mon 12th Jul 2010

Swiftcover.com insurance has made it clear that improving customer relationships is absolutely crucial for success in business.

Marketing director Tina Shortle delivered this statement after it emerged that the insurer had won the marketing initiative of the year gong at 2010's British Insurance Awards, held at the Royal Albert Hall last week.

Swiftcover.com insurance's marketing campaign incorporated both digital and traditional strategies, including social media and featuring rocker Iggy Pop, in a drive that saw its sales climb by 38.5 per cent in 2009.

The Iggy Pop ads alone registered more than 80,000 online views, while the brand's overall awareness rose by 90 per cent.

"We are also pleased that the award acknowledges the work we are doing to engage with the public, both our existing policy holders and potential customers," Ms Shortle remarked.

This comes after a recent swiftcover.com insurance study found that Brits are growing more adventurous when choosing holidays, with 23 per cent wanting to go white-water rafting.

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