Santander claims focus of fixed rate bonds move is value for money

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Santander claims focus of fixed rate bonds move is value for money

Offering customers value for money is one of the driving forces behind a new deal agreed by Santander, according to a representative from the company.

Reza Attar-Zadeh, director of savings and investments at the firm, made his comments after the organisation agreed a deal with Prudential.

The agreement will see Santander selling its own fixed rate bonds and those provided by their new partners, but none from other third parties.

"Santander's strategy is to offer value-for-money products across all areas in which it does business," explained Mr Attar-Zadeh, who suggested that this new deal fits in with this ethos.

The arrangement begins in 2011 and will last for an initial five years.

Last week, the firm unveiled the tracker bond and loyalty tracker bond, which offer three and 3.25 per cent interest respectively.

The latter product is only available to consumers who are signed up to a current account, investment or mortgage deal with Santander.

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