BBA exec notes change in the way people check current account interest rates

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BBA exec notes change in the way people check current account interest rates

There are many people who check their bank accounts online, but the branch service is not dead yet, according to the British Bankers' Association (BBA).

Brian Capon, assistant director of media at the organisation, explained how most people who want to see their balance on the internet are probably doing so, but the web is not the be all and end all.

In his opinion, having branches for consumers to visit offers the public choice as to how they prefer to deal with their finances.

He noted that such places have changed a lot in the past 40 years to look more like retail outlets, as opposed to the "severe" wood-panelled buildings they used to be.

Mr Capon suggested that all amendments people see in banks are led by what clients want from their financial services providers.

The BBA spokesperson said: "Banks do respond very quickly to different ways that customers want them to deliver services.

"There are apps that you can get for your iPhone. It'll all be driven by the customer."

His comments were made following a report by MyVoucherCodes.co.uk, which showed that 51 per cent of respondents to a survey believe that physical branches of banks could disappear within a decade.

This may be a little far-fetched, according to Mr Capon, but it may be that the service offered by such facilities changes radically.

He claimed the evolution of banks will continue to take place in Britain, but technological advancements will not make them obsolete in the next ten years.

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