Pensions calculator research 'led to Standard Life innovation'

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Pensions calculator research 'led to Standard Life innovation'

Standard Life has unveiled a new online facility and highlighted how its research has allowed the company to understand what consumers want from a long-term savings product.

Mark Till, director of Standard Life Direct, explained that some of the features of the Active Money Personal Pension that received positive feedback were its explanation of tax relief and the difference between funds.

In his opinion, this allowed individuals to put their money into a product that suits their attitude to risk.

Mr Till said: "We have paid very careful attention in the development of our online application process to make it as easy as possible for customers to start investing for their futures."

The annual management charge for the product varies from 0.5 per cent to two per cent and people can start saving by committing to contributing £80 per month or by investing a one-off payment of £800.

Last month, Standard Life announced that it is ready to offer capped drawdown pension options from April 6th 2011.

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