Standard Life Bank mortgage videos show savvy customers

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Standard Life Bank mortgage videos show savvy customers

Analysis of Standard Life Bank Freestyle + videos has revealed customers now expect more from mortgage deals.

Standard Life Bank Freestyle is a series of 25 videos designed to help Standard Life mortgage customers to better understand the array of mortgage deals available.

The online movie series was launched three months ago and based on which movies were viewed most often, Standard Life Bank has discovered that potential mortgage lenders want a home loan that will work hard for them.

But-to-let investments proved to be the most commonly viewed video and many of these viewers were interested specifically in how a buy-to-let investment might allow them to retire.

Jackie Moran, head of sales propositions at Standard Life Bank, said: "Our findings show that today's mortgage-hunters are becoming savvier about the way they use their products."

Standard Life Bank Freestyle + Videos are aimed at informing customers about mortgage options, home loans are now providing a strong investment opportunity with house prices continuing to rise.

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