Billions spent on kids' parties, finds American Express

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Billions spent on kids' parties, finds American Express

British families collectively spend a whopping £1.4 billion on their children's first birthday parties, according to new research by American Express.

The credit card provider found that parents spend an average £87 throwing their child's first birthday party and a further £84 on birthday presents.

A quarter of parents spend more than £100 on the party, with one in ten of these spending more than £150, while on presents the spend grows to more than £125 for one in six parents.

And the cost of birthday parties doesn't stop there for families. American Express' research also looked at how much other children's birthdays cost parents through the year.

With the average family receiving seven invites per child and spending an average of £7 per gift, going to birthday parties costs £49 a year. This means that for the average family with two children, the cost of celebrating kids' birthdays totals almost £450 every year.

Kate Harris, vice president of UK partnerships at American Express, said: "Throwing parties can be a joy for parents and their children alike, however many families find that the cost of entertainment, venues, catering and presents soon adds up."

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