LV= car insurance advert released

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LV= car insurance advert released

Car insurer LV= has launched its first TV advert in order to extol the virtues of its comprehensive packages.

Already insuring over 500,000 British motorists, LV= car insurance products offer up a host of benefits, including up to 75 per cent no claims discounts for policyholders.

Consumers purchasing LV= car insurance will also benefit from customer-orientated staff and the nous of an insurer which was named among the top six most competitive motor insurers in 2006 by price comparison site moneysupermarket.com.

John O'Roarke, managing director of the group, said: "Unlike the PLCs we have no shareholders demanding ever-increasing dividends, so we really can put our customers first and offer very competitive prices."

"Our aim, as previously stated, is to become one of the UK's top five insurers and this TV ad campaign will provide a great springboard towards this target," he added.

Related News : Insurance

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