M&S car insurance advert set for launch

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M&S car insurance advert set for launch

Fri 27th Apr 2007

British model Jodie Kidd is set to star in an advert to promote Marks & Spencer (M&S) Money.

Launching on May 2nd and running through until mid-June, the advert will show Kidd competing in a stock car race.

Displaying adept driving tactics, the model's race then takes a turn for the worse when another car crashes into her back.

TV presenter Mariella Frostrup's voiceover then extols the virtue of M&S car insurance, indicating how the package will provide 14 days' free car hire and a courtesy car if required.

M&S car insurance also includes UK and European breakdown car cover, while the package also provides a key replacement service for those awkward times when a set of keys go amiss.

M&S car insurance packages were voted among the best buys by consumer group Which? in a 2006 survey.

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