'Good customer service' is most important to account holders

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'Good customer service' is most important to account holders

Fri 7th Sep 2007

The most important element of a current account to customers is the level of service they receive, it has been discovered.

In a survey of more than 800 adults, financial researcher Defaqto found that 33 per cent of respondents claim good customer service to be the vital thing when it comes to their account.

The second most popular response was the provision of free banking when in credit, which was cited by 28 per cent.

A further 20 per cent believe a good interest rate is the main thing to consider.

David Black, author of the report, said that the findings send "a clear message" to banks on the provision of service.

"This suggests that good service has a value that exceeds the monetary advantages of having an account which is free to operate or which pays a good rate of interest," he pointed out.

A recent survey by Lloyds TSB found that 36 per cent of respondents like to sort out their finances ahead of the onset of autumn.

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