Egg finds rise in 'kept men'

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Egg finds rise in 'kept men'

The number of 'kept men' in Britain has soared over the past five years, with the number of men earning less than their partners doubling since 2002, from one in ten to one in five.

Online bank Egg claims that more than half of women (53 per cent) are now happy to indulge their partners and be the main earner, with one in five claiming that their financial status gives them more say about what money is spent on.

Indicating a sizeable social shift affecting thousands of Britons over the past five years, the Egg survey of 1,000 adults found that 43 per cent of men shop for clothes at least once a week, 29 per cent meet friends for lunch and ten per cent visit the gym, proving that young men now have more leisure and free time to fill.

Alison Wright, Egg chief marketing officer, said: "There really has been a change over the last five years with some of the old stereotypes of who earns the money and who pays the bills being broken down."

Meanwhile, another survey by Egg has revealed that new mothers in the UK are forking out a whopping £6 billion a year to keep up with the perfect celebrity-style 'Yummy Mummy' image, spending cash on designer buggies and bespoke furniture, to beauticians and Botox.

"This is where a little bit of financial planning can go a long way ensuring new mums can enjoy being new mums without having to worry about money matters," Ms Wright commented.
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