LV= insurance commitment made

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LV= insurance commitment made

Responding to an industry-wide commitment regarding the payment of protection insurance claims, LV= has said that it is pleased to add its name to the list.

Under the commitment, LV= insurance customers are promised that the firm will pay valid claims, except in cases of fraudulence or recklessness.

LV= also stated that it is "actively" working to improve the disclosure process.

"Our innovative and bespoke UK-based tele-interviewing service is just one part of our approach to ensure the accurate capturing of clients' details, as well as ensuring clear and comprehensive up-front disclosure," it added.

The LV= insurance commitment will support providers and financial advisers, as well as building trust with consumers, the insurer said.

LV= worked with the Association of British Insurers on forging the agreement.

In November, LV= said that it was making improvements to its income protection range in order to further appeal to financial advisers and their clients
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