Alliance & Leicester current accounts: Brits splash out for Valentine's Day
www.moneynews.co.uk > General finance > Alliance & Leicester current accounts: Brits splash out for Valentine's Day
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Money News |
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Alliance & Leicester current accounts: Brits splash out for Valentine's Day
Wed 13th Feb 2008
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With the most romantic day of the year less than 24 hours away, new research from Alliance & Leicester current accounts has found that soppy Brits are set to spend over £1 billion on gifts for their Valentine this year.
That is despite the fact that over half (53 per cent) of people in the UK think that Valentine's Day has been over-commercialised.
Alliance & Leicester revealed that last year their customers spent 60 per cent more on their debit cards on flowers, chocolates, jewellery and restaurants in Valentine's week than they did in the previous week.
Men tend to leave their gift-buying until the last minute, the study found, but 37 per cent expected to spend more on their partner than their partner would on them.
With Alliance & Leicester's male customers spending six times as much in florists on February 14th as they would normally do, Emma Walkley, senior current account manager at Alliance & Leicester said that they seem to be "the salvation for those men who have forgotten that Valentine's Day is upon us and need a last minute purchase, or who struggle finding interesting and imaginative presents".
Perhaps would-be romantics should save their money this year however, as recent research from Alpharooms.com has found that many women are sick of receiving traditional gifts such as jewellery and flowers.
Related News : General finance |
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Related News : Alliance & Leicester |
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