Tesco Insurance launches specialist motorbike site

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Tesco Insurance launches specialist motorbike site

As increasing numbers of commuters switch to motorbikes in an attempt to beat the traffic, Tesco has looked to meet the new demand by launching a motorbike insurance comparison site.

Although over 3.5 million people are now licensed to ride a motorbike, this is the first time that a supermarket has offered this service.

Tesco's Motor Insurance Finder automatically quotes each driver comprehensive, third party fire and theft, and third party only rates, in order to "give the rider a more informed choice".

Allan Burns, head of insurance at Tesco Personal Finance, explained that "many people find their journeys are quicker, cheaper and more eco-friendly by motorbike – which is why we are seeing growth in their popularity".

Customer research had revealed that people wanted help in choosing their insurance, he added, which the Motorbike Insurance Finder provides.

Tesco announced earlier this month that it was adding four new brands to its price comparison service.
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