More Than car insurance for woman launched

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More Than car insurance for woman launched

Insurer More Than has announced the launch of a new policy designed to specifically meet the needs of female drivers and address the aspects of driving that women find most stressful.

Under the terms of the new car insurance, a number of discounts and rewards are available from leading high street retailers as part of partnership agreements with More Than.

More Than Women Drivers' Insurance offers a number of special features targeted at female motorists, such as priority roadside assistance, female friendly repairers, child car seat replacement, £3,000 worth of handbag cover, mobile phone locator and a replacement vehicle within two hours.

Jane Foster, product manager for More Than Women Drivers' Insurance, said: "More Than Women Drivers' Insurance has addressed these worries with above and beyond roadside recovery that sees female friendly agents kitted with mobile phone locators and onboard child entertainment."

The insurer claims to have found that "women's main concerns when thinking about car insurance are their safety, and that of their children, in the event of an accident or breakdown".

More Than recently unveiled an innovative new service, Green Wheels, which helps motorists understand how their driving style affects the environment and attempts to change the way people drive by providing them with access to information such as their rate of acceleration, braking and the number of short journeys they make.
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