Which? finds comparison websites inconsistent

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Which? finds comparison websites inconsistent

Comparison websites are coming up with different results for insurance, loans and credit card queries, consumer finance magazine Which? has found.

Research by the magazine found that the cheapest insurance quote was usually different on each of the websites Gocompare.com, Confused.com and Moneysupermarket.com.

The least expensive home insurance quote was £51 on Gocompare.com and £71 on Confused.com, while the cheapest standard-rate credit card ranged from 6.8 per cent APR on Moneysupermarket.com to 12.9 per cent on Gocompare.com.

In some cases, such as Bradford & Bingley home contents insurance, the price was cheaper on the insurer's site than was found to be on a comparison site.

Each website asked different questions and showed different product features, making it "difficult" to make a proper comparison.

Confused.com doubted the comprehensiveness of the research and said its customers need a suitable deal, not just the cheapest.

Moneysupermarket.com also said the report was not comprehensive, while Gocompare.com said it was nearly two months out of date.

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