Endsleigh launches new marketing campaign for students

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Endsleigh launches new marketing campaign for students

Insurance and finance firm Endsleigh has launched a new campaign designed to make its products more desirable to students.

Digital marketing company Inbox is behind the drive, which has seen Endsleigh's quote engine made more accessible and easier to navigate.

Inbox works with a number of leading financial institutions, including Bank of Scotland and Alliance and Leicester.

Mike Day, Endsleigh's e-commerce manager, remarked: "We're constantly optimising our offer to make sure that it fits with student's needs."

He explained that the company was trying to do this in 2008 through its new tailor-made policies, aimed at helping students "choose exactly which of their valuable items they want to protect".

Last week, Endsleigh Financial suggested that more needs to be done to convince young people to start investing in pensions funds, IFAonline.co.uk reports.

This followed figures from the Office for National Statistics, which revealed that for the first time in history there are now more pensioners in the UK than 16-year-olds.ADNFCR-323-ID-18753188-ADNFCR

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