Legal & General family protection pack launched

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Legal & General family protection pack launched

A set of information about family protection is being launched by Legal & General.

It includes flyers for customers about family protection and its benefits, as well as details about the five main stages of life and the importance of protection at each one.

There is also information for advisers in how to understand the needs of clients and identify sales opportunities.

Bonnie Burns, Legal & General's protection product marketing director, said the organisation was helping advisers make way in the family protection market.

"The credit crunch has focused people's minds on what they've got to lose," she said.

Insurance provider Bright Grey is on a similar mission, having launched a campaign to address the differences in customers' needs within protection sales.

It categorised four different life stages in its adviser guide for protection sales.

Roger Edwards of Bright Grey said that the credit crunch has "brought personal budgets into sharp focus".

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