Diamond: Cars help women choose lovers

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Diamond: Cars help women choose lovers

Fri 13th Feb 2009

Diamond, which specialises in providing car insurance for women, has published research which reveals that many women's choice of who to date is affected by what car they drive.

The insurer found that 36 per cent of women admit to being more attracted to someone because of the car they drive.

It also found that one out of ten women said that even if a person was "really ugly", they would still date them if they had a nice car.

Sian Lewis, managing director of Diamond, said: "These results show just what an impact the car you drive can have on a potential partner. However, what would happen if you sold the car, would they dump you?"

Recently, a survey by Alliance & Leicester found that women over the age of 50 consider financial security to be one of the most important criteria when choosing a partner.

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