Egg research shows how thrifty Brits get by

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Egg research shows how thrifty Brits get by

Egg, a leading online provider of banking, insurance and investment products, has claimed that Britons are increasingly looking at ways to reduce the cost of living.

With the recession beginning to bite, 35 per cent of people are eating and drinking less, a study by the company revealed.

To help make such outgoings more affordable, 58 per cent are making more use of money-off coupons.

In terms of drinks, 36 per cent have abandoned bottled water in favour of the kitchen tap, while six per cent are cutting down on alcohol costs by brewing their own beer.

"Simple habits and a simple life are replacing luxuries, and a 'can do' attitude is coming to the fore," suggested Patrick Muir, spokesperson at Egg.

Separate research by Egg revealed that despite 31 per cent of British savers claiming interest rates to be the most important factor when opening accounts, as many as 24 million people do not know what their rate is.

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