LV= critical illness cover offered free

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LV= critical illness cover offered free

LV= has announced that it will be offering free critical illness cover to all new income insurance protection customers for a limited period.

The Liverpool-based insurer will give anyone who takes out income protection insurance with them before the end of April free cover under the LV= Flexible Protection Plan, which would offer them a lump sum in the event of them being unable to work.

Robin Willison, LV= financial advice services director said that offering both kinds of insurance together will help combat the misconception that critical illness cover will be adequate in helping customers meet their financial obligations if they are unable to work.

He explained: "There are certain conditions that are not covered under critical illness policies, for example a back injury, that could leave people experiencing financial difficulty if they are unable to work and don't have the right cover in place."

Recent research by Zurich revealed that many people are cutting back on insurance which they perceive to be non-essential as a way of saving money during the recession.

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