Demand for 'designer baby food' soars
www.moneynews.co.uk > General finance > Demand for 'designer baby food' soars
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Money News |
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Demand for 'designer baby food' soars
Thu 18th Jun 2009
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Research commissioned by Mintel revealed that families are set to spend £491 million on baby food this year - 50 per cent more than the amount spent in 2004.
Among the parents keen to stock up on expensive baby food are those in higher wage brackets who are often too busy to prepare meals from scratch for their children, the survey found.
"For parents, the baby's food is high on the list of untouchables, appearing to reflect its direct connection to their child's health and wellbeing," explained a spokeswoman from Mintel.
The research also showed that one-fifth of all baby food sold is organic, and four in ten parents buy free range items.
A similar survey conducted by Pregnancy and Birth magazine found that though a child can typically be brought up with basic items for around £20,315 during the five years of its life, many are spending more in the region of £36,956 as they splash out on designer prams, cots and items for their tots.
Click here for more general finance news
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