Aviva: Free life insurance for new parents

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Aviva: Free life insurance for new parents

Insurance provider Aviva has unveiled the details of a new offer it is running which will give new parents up to £10,000 free life insurance cover.

The new parents initiative was launched at the beginning of this week and is open to those who apply for it before their child is six months old. The policy applies until the child's first birthday.

This news comes after recent research from the group found that 40 per cent of parents have no life insurance policy and just 17 per cent have enough to cover their mortgage repayments in case the worst happens.

Head of protection at UK Life Aviva Louise Colley commented: "We're going the extra mile with this free cover because we believe it's absolutely essential that new parents consider how they best protect their new family."

Meanwhile, research conducted by Scottish Widows last week showed that 30 million Brits have no financial back-up plans for their families in case their health should fail unexpectedly in the future.

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