Axa: Christmas present spending over £300

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Axa: Christmas present spending over £300

The average amount spent on a child in the UK at Christmas has now increased to £305, according to research by Axa.

Children now receive almost £180 extra in presents each year than kids 60 years ago.

Despite the amount that parents are willing to shell out on their children, most are in denial about what they actually spend, with their average estimate being just £84.

On average, more money is spent on gifts for boys than girls, as they ask for expensive computer consoles and games.

Nick Kidd, head of home insurance at Axa, said: "We have seen a significant shift in the value of gifts over the past 50 years with their monetary worth more than doubling since the 1980s."

Axa reminded consumers to ensure their waterworks are in working order before they head away on winter breaks, as leaking pipes could result in thousands of pounds worth of damage.

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