Swiftcover iPhone application reunites two friends

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Swiftcover iPhone application reunites two friends

The application, called 'Stuck', allows people to broadcast their location or predicament in which they find themselves using a Twitter-style messaging service and then arrange a meeting point using the Google map facility.

Nico Vittorio and Paul Alonso were suddenly separated when hiking in the Sarek National Park region of Sweden and used Stuck's 'Near-Me' function to locate each other in the snow.

Ambarish Mitra, head of innovation for the organisation, said the product follows the innovative ideal to which the company aspires, which has since been proven when it became the first online insurer.

She added: "Stuck is quirky and fun and takes social networking to another level with a truly global dimension … you can locate anyone around the world just from the comments they make."

It is expected that further developments to the application will include alerts to events and local amenities.

Tesco recently reported that social networking sites like Facebook have made the younger generation more inclined to share details of their financial situation.

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