Aviva life insurance research charts rise of female breadwinner

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Aviva life insurance research charts rise of female breadwinner

It was revealed that the number of domesticated husbands in the UK rose tenfold from 60,000 to 600,000 in a period of ten years.

Louise Colley, head of protection marketing for Aviva, said last year's launch of the company's free life cover for new parents has shown parental responsibilities to be split fairly evenly.

She added: "This shows how the lines of traditional roles and responsibilities are becoming blurred. It is no longer necessarily men who look after the money and women who look after the children."

Aviva offers £10,000 free life cover for new parents with a child under one year old, but they must apply before the baby reaches six months.

The company recently joined the Change4Life programme created by the NHS and conducted a study which revealed that a high proportion of people did not know their vital health statistics, such as weight cholesterol or blood pressure.

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