MBNA Credit Card Selector 'aims to ease daunting task'

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MBNA Credit Card Selector 'aims to ease daunting task'

The process of choosing a credit card can be daunting for consumers, but the MBNA Credit Card Selector has been designed to make this task easier.

This is the view of Bank of America Europe Card Services customer service and channel fulfilment executive Ian Craig, who claimed that simplicity is the aim of the online tool.

"If [customers] are searching for great balance transfer rates or fantastic reward schemes, this tool will help match their needs to a card from our range that's right for them," he explained.

The MBNA Credit Card Selector is available to use on MBNA's official website and allows consumers to search through the firm's products.

A series of questions will be posed to the user, with the answers allowing the programme to recommend the most appropriate accounts.

This week, Bank of America global chief executive officer and president Brian Moynihan visited the company's Chester headquarters and stressed the importance of customer relationships.

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