AA insurance show customers are stuck on the web

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AA insurance show customers are stuck on the web

AA insurance research has revealed that three quarters of car and home insurance customers use the internet to research the market.

David Tyers, AA Insurance head of marketing, commented: "About 40 per cent of all new car insurance and about a fifth of home cover is now arranged online.

"Last year, online sales of car insurance grew by nearly two-thirds while internet home insurance sales grew by 50 per cent."

As a results of the research the AA has introduced new discounts for online customers. Home insurance arranged over the internet attracts a 15 per cent discount while an average 12.5 per cent discount is offered for online car insurance. This rises to 15 percent for higher premiums.

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