Prudential 'showing appetite' with fixed rate bonds deal
www.moneynews.co.uk > Banking > Prudential 'showing appetite' with fixed rate bonds deal
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Prudential 'showing appetite' with fixed rate bonds deal
Tue 7th Sep 2010
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Managing director of retail life and pensions at Prudential UK & Europe Barry O'Dwyer described how the company is investing in multi-channel distribution by securing the contract.
The arrangement sees the two companies link up for five years, with the Pru becoming a "partner of choice" for Santander.
Mr O'Dwyer said: "The agreement gives Santander access to our market-leading investment bonds and, in particular, the PruFund range."
He suggested that this area of finance is one in which Prudential has a strong competitive advantage and stated that the organisation will continue to develop products allowing people to save in the long term.
Last month, the firm published research showing that Brits tend not to know much about their partners' finances, which it believes could be a mistake for many individuals.
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Related News : Prudential |
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