Alliance & Leicester: Customers prefer UK call centres

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Alliance & Leicester: Customers prefer UK call centres

Alliance & Leicester has said that most customers prefer a UK-based call centre for their financial services needs.

The group has conducted a survey showing that nearly nine in ten Britons, or 87 per cent, would prefer not to have their banking and other financial services needs dealt with by an offshore call centre.

"While there are arguments in favour of offshore call centres, at Alliance & Leicester we believe UK-based call centres can best serve our customers' needs," said current account manager Simon Ripton.

Alliance & Leicester were speaking following the publication of a Financial Services Authority report, Offshore Operations.

The report found that consumer protection as well as customer satisfaction could be adversely affected by banks that had difficulties with operational control.

Financial fraud arising from the use of offshore centres was also a concern.

"While Britons may be becoming increasingly familiar and comfortable with having their financial needs serviced offshore, clearly there are many for whom it is still a concern," pointed out Mr Ripton.

"For this reason Alliance & Leicester remains committed to UK-based call centres only," he concluded.

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