Men 'clueless about their other half'

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Men 'clueless about their other half'

Tue 5th Feb 2013

In the stressful modern world, it's easy to lose our bearings sometimes and find our memories becoming a little fuzzy around the edges. Social media, TV and advertising clamour for our attention daily, while employers expect us to engage with their corporate message and friends distract us with their own complicated banalities.

With all this white noise competing for attention, how can we be expected to remember anything about our significant other?

A recent survey from Superdrug revealed that millions of men are completely clueless about their other half. One respondent was only able to describe his girlfriend by explaining that she was slightly shorter than the average gold umbrella, while another failed to remember her name but revealed that she smelled like 'old phones'.

Marketing manager Gemma Mason said: "The results of this study are actually quite alarming as there are some basic details men really should know about their partner - in particular eye colour and natural hair colour."

Although six out of ten men claim to know their wife or girlfriend "very well", 12 per cent couldn't remember their date of birth, while a quarter had no idea what dress size they wore.

Here are some of the things men forget about their partner.

Bra Size

This poses an interesting paradox - men are (if observational comedy from the early 90s is to be believed) extremely interested in women's breasts, but deeply uninterested in the houses they live in for most of the day.

Around 39 per cent of men didn't know what bra size their partner was - admittedly, the figures are obfuscated by being presented in some kind of strange spy code, but this is still a disappointing figure.

However, the survey does not reveal how many men were able to offer a relative point of comparison using pieces of fruit and so on, possibly skewing the results.

Favourite Body Lotion

Some 53 per cent of men didn't know what their partner's preferred body lotion was, which is fine, really. Personally I think it would be creepier if a man had an extensive list of his girlfriend's favourite cosmetics, so that he could perform a monthly audit to ensure she hadn't changed her beauty routine.

In fact, I'm not even sure that anybody has a favourite body lotion, because that seems like a ridiculous thing to put that much thought into.

Presumably most men are just considering themselves lucky that their girlfriend isn't getting diamond and ruby skin peels (which are what Mila Kunis uses to maintain her lovely skin tone).

Mobile Phone Number

This is more of a symptom of the modern world than a criticism of male forgetfulness. When do we ever need to remember a phone number? When do we ever need to remember anything? If you've got a smartphone, you can literally wipe your brain of all information apart from the small amount you need to remember how to eat, walk and so on. It must be very relaxing.

"Men can be forgiven for not knowing their partner's mobile telephone number off by heart but it’s not difficult to take a look on their dressing table to see which perfume they're currently using," said Ms Mason.

What she doesn't know is that the next iPhone will be able to smell.

Allergies

A fifth of men didn't know if their girlfriend had any allergies. This is a genuinely dangerous thing not to know, especially if cooking a romantic meal for two or snacking on a packet of KP Nuts followed by a passionate kiss.

Eye colour

This is a slightly concerning thing not to know about your other half, because it suggests that you're not completely sure what they look like and could accidently start going out with a completely different person that you met on the bus home from work.

There are various other things that men don't know about their other halves - I'm sure it works the other way too. But at the end of the day, we're all on Facebook now, and if you forget anything about your partner you can probably find it all out with a quick browse on the internet. The wonders of social media.